Challenge
Across every industry, leaders are navigating an environment in which decisions move faster, complexity continues to rise, and resources remain under pressure. This shift raises new questions for leaders about decision ownership, accountability, and how human judgement and intelligent systems work together at scale.
Oracle NetSuite needed to strengthen its authority in this shifting landscape, positioning itself not simply as a technology provider, but as a trusted strategic voice helping leaders shape what intelligent operations truly mean for the future of business.
Our role
As part of our ongoing partnership with Oracle NetSuite, we created ‘Leading with Intelligence: 26 Questions Shaping 2026’ designed to help leaders navigate the transition with confidence, and explore what it takes for them to operate in this new environment.
Our role was to move the conversation beyond tools and capability, and instead frame intelligence as an operating model challenge. Through four connected forces: Technology, Trust, Truth and Togetherness we developed a futures-led thought leadership playbook that frames intelligence as an operating model evolution, not a technology rollout.
Our approach
We began by exploring the structural forces reshaping how organisations operate as AI becomes foundational rather than experimental.
Instead of trend commentary, we built a question-led framework designed to provoke strategic reflection and practical action.
Our report moves beyond the question of what AI can do, and instead, focuses on what organisations need in place for embedded intelligence to deliver real value.
The questions it raises reflect the realities leaders are facing as intelligence moves from experimentation into everyday execution. As intelligence becomes a standard part of how organisations operate, clarity becomes a strategic asset. The organisations that succeed will be those that align technology, data and people around a shared operating model and design their systems with intent.
The questions within each section act as a practical tool, helping organisations assess their readiness to operate with intelligence at the core of everyday operations. And the goal is to help leaders decide where to focus, what to fix and how to move faster with confidence.
Impact
Through this work, Oracle NetSuite elevated its positioning beyond product capability and into operating model leadership. ‘Leading with Intelligence’ provides senior decision makers with a structured lens for navigating AI integration, a shared language for executive conversations and a strategic framework which allows them to evolve how work gets done.
This work positions Oracle NetSuite not just as enabling intelligent operations, but as helping leaders design them.
Read the report here
