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Collective Conversations · Episode 1

Thriving in the ‘Do It For Me’ economy

A new retail channel is emerging. The customer of the future won’t just be a person scrolling; it will be an intelligent agent shopping on their behalf. Episode one asks what that does to loyalty and relevance.

Thriving in the ‘Do It For Me’ economy

We are seeing a new retail channel emerge, one where the customer of the future won’t just be a person scrolling but an intelligent assistant. In the near future, personal and business agents will work alongside us to automate the more transactional elements of retail.

‘Do It For Me’ retail changes everything. It is a shift that reimagines loyalty and relevance, and it is the subject of our first Collective Conversation.

Read the essay: Welcome to the “Do It For Me” economy.

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Retail Futures Playbook
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