Howdens - Designing Homes for the Future

How can we future-proof product innovation to stay ahead of evolving lifestyles and ever-changing needs?

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  • Henley Business School- Shaping Leadership for Industry 5.0

    How can leaders adapt to the evolving demands of Industry 5.0, navigating the intersection of technological advancements, demographic changes, and environmental imperatives while fostering innovation and responsibility?

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  • Butterfly- Elevating the Standard of Indoor Air Quality

    Indoor air quality is often overlooked, yet its impact on health and wellbeing is profound. How can we communicate Butterfly’s innovative capabilities while highlighting the urgency of its mission? 

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Skin Sapiens - Brand Development

In a sector that is rife with greenwashing, how can we share an authentic brand story with playful character and warmth?

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OCT - Brand Evolution

How can we craft a unique brand image that distinguishes itself in the market and reflects the brand's dedication to scientific exploration, intellectual precision and the pursuit of truth?

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  • Hydrafacial - Brand Definition

    As HydraFacial transitions from a B2B audience towards B2C, how can we capture the attention and imagination of consumers in a crowded skincare market?

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  • Elan Laser Clinics - Brand Proposition

    How can Élan inspire people to redefine their relationship with themselves while transforming the perception of aesthetic clinics, creating narratives that celebrate individuality and authenticity?

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Marshalls Strategic Innovation

How do we future-proof the overall product offer and unlock the next generation of market-leading innovation?

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  • Veolia Nuclear Solutions - Educational Playbook

    How do we condense a century's worth of captivating history and complex events into engaging, easily digestible presentations that educate and inspire?

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  • Veolia Nuclear Solutions- Pioneering a Safer, Smarter Future

    How can Veolia Nuclear Solutions reshape market perceptions, unify its diverse offerings, and establish itself as a trusted authority in a complex and competitive sector?

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  • Re_Threads - Brand Creation

    How do you craft a brand narrative that feels deeply authentic, effortlessly warm and truly purposeful?

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  • Bluerock - Brand Creation

    How can we create a name and visual identity that embodies Malta’s unique heritage while positioning the brand as a modern and aspirational leader in retail?

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  • Vans - Humanising Retail

    How can we humanise the Vans’ retail experience to encourage a greater sense of interaction and local relevance?

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  • adidas - Brand Storytelling

    How can we share the adidas brand story and heritage in more unique and groundbreaking ways?

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  • Capri Holdings - The Future of Luxury

    What are the key trends likely to disrupt the global luxury industry?

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  • BIY - Strategic Definition

    The ambition was to underpin the revolutionary brand's offer by creating a robust go-to-market strategy within the online UK furniture and homeware sector, through strategic analysis, insights and primary data.

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  • Interface - Design Studio Proposition

    How can we communicate the Interface design philosophy and capabilities to a global audience of designers and specifiers?

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Capita - Pan Industry CX Futures Strategy

How can Capita position ourselves as thought-leaders and demonstrate radical empathy for consumers’ unmet needs in CX, across all of the sectors we operate in?

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  • Capita Future Retail Vision

    How can we create a clear and credible brand voice in the retail industry and become an authentic thought leader?

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  • BA x Capita - FutureBack Workshop

    How can British Airways look 5–10 years ahead, anticipating tomorrow’s opportunities and putting a forward-thinking strategy into practice today?

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  • Holland & Barrett - Brand Book

    How can we shake off previous perceptions and encourage people to see a well-known brand that is steeped in heritage in a brand new light?

  • HydraFacial - Primary Consumer Research

    How can we gain a deep understanding of the HydraFacial target end-consumer audience and uncover opportunities to own the strengths and amplify the truths of the HydraFacial brand?

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Design for Better 2.0 Forum - London Design Festival

Following on from the success of our Design for Better virtual event, we hosted a live forum in Shoreditch during the London Design Festival in September 2022.

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  • Design for Better - Film

    In tandem with our Design for Better Forum and writing our Design for Better report, we created a short film exploring the notion of designing for better - not just better for the planet, but for people too - and all that co-exist together.

    Watch our Film

  • Design for Better - Forum

    How can we inspire a generation of leaders in retailing to Design for Better?

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  • Retail Reset Campaign Film

    As the world emerged from the Spring 2020 lockdown and retail reawakened, a very different landscape began to unfold; it was time for retail to reset and let innovation and creativity lead the way.

    Our thoughtful, yet energetic, film captures the unique spirit of the time.

    Watch our Film

  • Strength in the Collective Campaign Film

    It‘s now. It‘s time. It‘s forever. Together, let‘s design our future. As the world reeled in shock and trauma over the sudden onset of the global pandemic, we wanted to capture the emotive state of the nation in a short film.

    Our powerful viral video gained global attention with over 1 million views, across 162 countries worldwide. It was recognised by The Clio Network, showcased as part of their Top 10 Ads of the World™ COVID-19 Ads Collection, alongside work for brands including Google, NHS, United Nations, Nike and McDonalds.

    Watch our Film.

Ready to Design for Better? Let’s talk.

  • If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.

    Matt Parry, Co-Founder
    matt@future-collective.co.uk
    +44(0)7891 269 454

    Kate Shepherd, Co-Founder
    kate@future-collective.co.uk
    +44(0)7539 208 468

  • We are always keen to chat to like-minded souls who would like to become part of our Collective.

    Natalie Simmons

    natalie@future-collective.co.uk

  • Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS

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