Brand Definition
A strategic brand proposition and the Glowgetters campaign, taking HydraFacial from B2B to beauty-savvy consumers across EMEA.
HydraFacial offers a revolutionary skincare treatment that delivers immediate, visible results, helping customers live confidently by improving their skin health.
With a global presence and surging sales, the brand’s focus had historically been on B2B audiences. Now, HydraFacial was ready to make waves in the consumer market across EMEA, and we were tasked with crafting a marketing communications strategy to tell its story.
In a saturated skincare market, how can HydraFacial cut through the noise to captivate a new audience of beauty-savvy consumers?
Our brief was to strategically and creatively develop a suite of marketing communications assets designed to raise awareness of the brand and drive demand with end consumers throughout the EMEA region.
We began by defining HydraFacial’s strategic brand proposition, laying the groundwork for a cohesive and compelling marketing narrative.
Our creative team developed the concept of Glowgetters — a celebration of individuals who prioritise radiant, healthy skin and a confident glow. This idea shaped the campaign, encompassing press and out-of-home advertising and a suite of dynamic social media content.
By bridging HydraFacial’s clinical expertise with consumer aspirations, we helped the brand transition seamlessly into the B2C space — empowering it to illuminate its story to a whole new audience.