Welcome to our Collective.
We are an integrated design and innovation practice on a mission to Design for Better.
DESIGN FOR BETTER
We're proud to be a B Corp certified company, committed to accountability and working with brands who share our desire to effect real and lasting change.
Our practice stands out for its pragmatic approach; we're focused on delivering services that are practical, grounded, and commercially viable, understanding the challenges our clients face because we've been in their position.
Kate Shepherd and Matt Parry are co-founders at The Future Collective, combining over 40 years of experience in design, retail and brand strategy and digital transformation.
Together, they guide The Future Collective to advance their shared values of collaboration over ego and a desire to foster and nurture rewarding client relationships.
With the intention to Design for Better, Kate and Matt have committed to responding to the most urgent needs of our time with work of environmental, societal and cultural benefit.
Our Expertise
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Consumer Insights
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.
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Branding
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
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Brand Communications
Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
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Brand Experiences
Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
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Product & Service Innovation
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
Our studio, in the heart of Leicestershire, is a space that encourages collaboration and puts wellbeing at the core of everything we do.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed
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