We’re a strategic, future-focused design and innovation practice, using design as a force for good.

Designing Tomorrow, Today.

DESIGN FOR BETTER

Today's world requires more than creativity and innovation—it demands thoughtful, sustainable solutions that balance people, planet and profit.

As a proud B Corp, we’re dedicated to accountability and collaborate with brands that share our commitment to driving meaningful, lasting change.

Our Expertise

  • Consumer Insights

    A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.

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  • Branding

    Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.

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  • Brand Communications

    Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.

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  • Brand Experiences

    Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.

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  • Product & Service Innovation

    The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.

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  • People, Planet & Profit

    We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.

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Kate Shepherd and Matt Parry are co-founders at The Future Collective, bringing over 40 years of experience in design, retail and brand strategy and digital transformation.

United by a shared ethos—collaboration over ego—they lead the practice with a deep commitment to building meaningful client partnerships.

With the intention to Design for Better, Kate and Matt have committed to responding to the most urgent needs of our time with work of environmental, societal and cultural benefit.

Let’s design a better future, together.

  • If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.

    Matt Parry, Co-Founder
    matt@future-collective.co.uk
    +44(0)7891 269 454

    Kate Shepherd, Co-Founder
    kate@future-collective.co.uk
    +44(0)7539 208 468

  • We are always keen to chat to like-minded souls who would like to become part of our Collective.

    Natalie Simmons

    natalie@future-collective.co.uk

  • Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS

    /// Masterful.Awestruck.Obeyed

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