OUR STORY
ABOUT US
The Future Collective is a strategically-led design practice, on a mission to use design as a force for good.
Our team is driven by a deeply held belief in the transformative power of design and the potential to create better brand communications, experiences and solutions.
We were founded in 2019 with the ethos of collaboration over ego and an ambition to foster and nurture rewarding client relationships.
Since then, we have worked with ambitious global brands and startups alike; creating distinctive brand identities and designing progressive brand communications and experiences.
OUR HOME
Everything we do begins with our team. The Future Collective was founded on the knowledge and expertise of the Collective, bringing together individuals to share ideas and collaborate; each with a superpower all of their own. Our team includes designers and wordsmiths, filmmakers and photographers, strategists and project managers.
Our studio is based in the heart of Leicestershire countryside, within a space that encourages collaboration and puts wellbeing at the core of everything we do. Here, we meet up to share thoughts and ideas, host workshops, head out together on meeting walks and enjoy the yoga and fitness studio.
MEET THE FOUNDERS
Kate Shepherd
Co-founder & Executive Strategic Director
A recognised expert in design strategy,
Kate has spent the last two decades at the forefront of branding, communications and experiential design, collaborating with companies of every size and scale; from the smallest startups to the largest global brands.
Over the years, Kate has led the strategic vision for a number of retail and brand propositions and experiences that genuinely challenge the norm. Highlights include award-winning projects with adidas, Coal Drops Yard, Barclays and Boots.
Equally, she has extensive experience in leading strategic design innovation programmes for many brands including Arla, Howdens, Wrangler, P&G, Interface Flooring and Marshalls.
As a thought-leader within the retail design industry, having published articles in Frame magazine. She regularly speaks about the future of design and design innovation at events and institutions including The Future Laboratory, Retail Design Expo and Google.
Matt Parry
Co-founder & Executive Managing Director
Driven by his desire to harness design as a force for good, Matt co- founded The Future Collective- one of the first B-Corp certified creative consultancies in the UK.
Highly visionary but genuinely pragmatic, he thrives on getting things done; visions realised, results achieved.
Having worked with Next, Travis Perkins, ASDA and Debenhams in strategic and transformation director roles. Matt is a master of challenging organisations to structure their programmes in a way that sets them up for success.
Specialising in future innovation and trends, customer experience proposition and digital transformation. Matt naturally plays a lead role with our clients. Not only advising them creatively and strategically about the project direction, but playing a wider advisory role.
Alongside his co-founder Kate, he regularly hosts virtual global trends and insights briefings for The Future Collective, drawing audiences of over 1,000 people.
OUR KEY PILLARS
Conscious
Transformative
People
Collective
Imaginative
Pragmatic
OUR KEY PILLARS
Conscious
One of the very first decisions our co-founders made when they formed The Future Collective was to apply for B Corp certification to ensure we would be accountable for our actions. Our conscious approach gives us licence to work with truly pioneering and enlightened brands who are united in their desire to bring about real and enduring change. Designing for good and for better.
Transformative
Our company was founded on our passion and belief in the transformative nature of creativity and design; to lift our spirits, to alter perceptions, to enhance our daily lives and to solve some of the biggest challenges that we face. It’s our intention to design in a thoughtful, considered way that is genuinely better for people, planet and profitability.
People
Our approach to design is neither digital or physical first; it is people first. Understanding their unmet needs and desires is always where we begin, because it’s our belief that designing with empathy, care and inclusion is all.
Collective
It’s our belief that the best partnerships are formed on a foundation of equal collaboration, respect and trust. We’ve developed a Collective way of working that is centred on the ethos of community, collaboration and consciousness. Bringing together exceptionally talented designers and strategic thinkers to craft bespoke teams that are perfectly aligned to your brief.
Imaginative
One of the most powerful questions that you can ask is ‘what if? As an ever-evolving practice, we are constantly seeking to cross pollinate ideas between sectors and creative fields, and explore the art of the possible. Fostering and nurturing a spirit of co-creation and invention.
Pragmatic
It’s our belief that ‘so what…?’ is the most valuable question of all. A clear distinction that sets our practice apart is that our co-founder Matt stepped out of the commercial world to create a way of working that is very different from traditional design agencies. Having walked in your shoes, he is acutely aware of the pitfalls and intent on providing a service to our clients that is practical, grounded and commercially sound.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454Kate Shepherd, Co-Founder
kate@future-collective.co.uk
+44(0)7539 208 468 -
We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed
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