B-I-Y Brand Vision
A new, innovative, online furniture commerce platform is underway. It will set a new benchmark in the industry by joining the dots between customer, designer and maker in a sustainable way that strengthens local economies.
The Future Collective’s relationship with B-I-Y was established at the very beginning of their start-up journey and we worked in close collaboration to ideate and formulate a brand and strategic vision.
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Strategic Workshop
Competitor Review
Global Benchmarking
Go-to-Market Strategy
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Qualitative consumer research, including in-depth interviews
Quantitative research analysis
Challenge
The ambition was to underpin the revolutionary brand's offer by creating a robust go-to-market strategy within the online UK furniture and homeware sector, through strategic analysis, insights and primary data.
Solution
After conducting market research and defining customer typologies we held a mix of in-depth primary research interviews. Our research concluded with a strategic analysis summary, filled with valuable insights and actionable opportunities.
Along with a quantitative research report with statistical data and key takeaways and a design philosophy guide detailing how the primary research can steer the brand forward.
Results
All of our market insights and analysis paved a way for the platform to be imagined and brought to life.
“As we have come to the end of our preliminary research at this stage in time, I would like to thank you for all the hard work and dedication you have put into this process. I could see that you all spent time thinking and analysing the different challenges and questions that came about during these past 3 months honestly and thoughtfully. You become real team members for me as a single founder, while providing me with answers and confidence to move forward in my chosen direction, in the UK.”
— Nektar Soloman, Founder, BIY