B-I-Y Brand Vision
A groundbreaking online furniture platform is set to revolutionise the industry, connecting customers, designers and makers in a way that prioritises sustainability and strengthens local economies. This ambitious venture aims to set a new benchmark for furniture commerce in the UK.
Our relationship with B-I-Y was established at the very beginning of their start-up journey and we are working in close collaboration to ideate and formulate a brand and strategic vision.
-
Strategic Workshop
Competitor Review
Global Benchmarking
Go-to-Market Strategy
-
Qualitative consumer research, including in-depth interviews
Quantitative research analysis
Challenge
How do we establish a robust go-to-market strategy for an innovative furniture and homeware platform, ensuring it resonates with a diverse and evolving consumer base while positioning it for long-term success?
We began by conducting extensive market research to uncover trends, challenges and opportunities within the UK furniture and homeware sector. By defining customer typologies and identifying key behaviours, we laid the groundwork for a targeted and effective strategy.
This was followed by a series of in-depth primary research interviews, capturing the perspectives and preferences of customers, designers and makers. Our insights culminated in a strategic analysis, offering actionable opportunities for differentiation and growth.
To support this vision, we produced a quantitative research report detailing statistical data and key takeaways. Along with a design philosophy guide outlining how insights from primary research can steer the platform’s creative and strategic direction.
Impact
Armed with detailed analysis, consumer insights and a clear design philosophy, the brand now has the strategic foundation to bring its vision to life. The result? A platform ready to redefine furniture commerce in a way that champions sustainability, local economies and exceptional design.
“As we have come to the end of our preliminary research at this stage in time, I would like to thank you for all the hard work and dedication you have put into this process. I could see that you all spent time thinking and analysing the different challenges and questions that came about during these past 3 months honestly and thoughtfully. You become real team members for me as a single founder, while providing me with answers and confidence to move forward in my chosen direction, in the UK.”
— Nektar Soloman, Founder, BIY