Holland & Barrett
– Redefining Health and Wellbeing
Holland & Barrett is transforming—from a trusted retailer to a holistic health and wellbeing platform with global ambitions. Tasked with revealing this bold new vision, we were asked to create a brand book that could inspire and engage partners, suppliers, and startups, showcasing the innovation happening behind the scenes.
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Brand Proposition
Brand Communications
Brand Book
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Macro Trend Analysis
Consumer Insights
Challenge
How do you reframe perceptions of a heritage brand, encouraging audiences to see it in a fresh, forward-thinking light?
We crafted a brand book designed to captivate and inspire, blending evocative visual storytelling with a compelling narrative. This carefully balanced approach highlighted Holland & Barrett’s differentiation, innovation, and ambitious growth plans, positioning the brand as a trailblazer in the health and wellbeing space.
The result was a distinctive and impactful representation of Holland & Barrett’s future, redefining their role in the lives of customers and collaborators alike.