Challenge

How can HydraFacial gain a deeper understanding of their target audience to amplify their brand truths and uncover untapped opportunities?

We designed a comprehensive primary research programme, blending methodologies to capture the voice of consumers across four key EMEA markets: the UK, Germany, France and Spain.

Through a series of focus groups, in-depth interviews, and surveys, we collected over 1,100 minutes of conversations spanning three time zones. By engaging with consumers of diverse ages, ethnicities and genders, we built a rich and detailed portrait of HydraFacial’s end-user.

The findings challenged industry assumptions, revealing fresh insights into how consumers shop for skincare, what influences their decisions, and how they perceive the HydraFacial brand. We identified key barriers as well as opportunities to align HydraFacial’s message with consumer needs and aspirations.

The project concluded with a strategic report, translating these insights into actionable recommendations to guide HydraFacial’s next steps -empowering the brand to connect with its audience more meaningfully and authentically.