Hospitality Futures Playbook
Hospitality has never stood still, but the past few years have accelerated change beyond recognition. The pandemic disrupted old patterns, and the industry has evolved past business as usual. A new horizon is emerging, shaped by heightened expectations and the enduring human need for meaningful connection.
As part of our ongoing collaboration with Oracle NetSuite, we created Hospitality Futures: Tomorrow’s Vision, which positions them as a visionary voice in hospitality’s future.
In the years ahead, hospitality will be reimagined through intelligent systems, shifting lifestyles and the demand for experiences that feel both seamless and personal. And our report charts that path forward, exploring what hospitality could become when operational excellence meets emotional resonance.
It shares some of the strongest signals we see shaping hospitality’s next chapter. Covering accommodation, food and beverage, and stadiums, it looks at how businesses are responding to shifting guest behaviours, what role data and automation are playing in driving smarter decisions and how operators can stay resilient while continuing to deliver authentic experiences.
Hospitality Futures combines extensive research across global hospitality macro transitions with strategic stakeholder interviews, including insights from Oracle NetSuite’s Kath Brameld, to map the forces reshaping hospitality with a 3-7 year horizon. It identifies three interconnected pillars powering hospitality’s future:
Magnetic Places - Spaces that attract through culture, design and experience.
Seamless Systems - Operations that anticipate, adapt and eliminate friction.
Vital Connections - Relationships that transform transactions into belongings.
