How can we share a story of brand purpose with genuine authenticity and warmth? Solution The Future Collective’s relationship with Re_Threads was established at the very beginning of their start-up journey, the ideation and formation stage of their business.

We worked collaboratively to ideate, create and develop every aspect of the brand: from name generation and brand proposition, to the identity, guidelines and communications.

As well as the sourcing and go-to-market strategy. With a visual style akin to a journal or scrapbook, we created a website and brand film designed to focus on revealing personal stories of regeneration, circularity, collaboration and giving back to the local community