Skin Sapiens
– Good by Nature
Skin Sapiens is a new sustainable and vegan skincare brand on a mission to drive a new age in skincare with products that are better for people and better for the planet, through a belief in nature and transparency. Working in close collaboration with the founder, we supported Skin Sapiens as they rapidly expanded into new markets, helping them from both a strategic and creative perspective.
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Brand proposition
Brand guidelines
Tone of voice strategy
Bespoke illustrations
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Copywriting
Brand story narrative
Content evolution
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Social media content strategy
In-store POS
Packaging
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Creation of a suite of brand imagery for use across all touchpoints, both on and offline.
The overall conceptual vision for the repositioning was to tell the story of the ingredients in a fresh, playful and characterful way.
We refreshed the website and social media content with the new ‘Good by Nature’ brand proposition and photography. Refining the copy throughout and writing the brand story.
Results
Our design has enabled the brand to stand out in an ultra-competitive market and secure prestigious distribution with big-name retailers including Selfridges, Feelunique.com and Holland & Barrett.
Skin Sapiens has achieved double- and triple-figure revenue growth year-after-year since its January 2020 launch, in a market growing at 6.6% a year. And the start-up smashed its three-year revenue target, with £220,000 worth of sales in the first six months of its third year.
“The Future Collective are a wonderfully upbeat, kind and effective team. They took us onboard, helped refine our messaging, and left us with a brand identity that feels heaps closer to who we are. Most of all, they’re now part of the family.”
— James Jardella, Founder of Skin Sapiens