Skin Sapiens
– Good by Nature
Skin Sapiens is a sustainable, vegan skincare brand on a mission to reshape the beauty industry with products that are better for people and the planet. Rooted in a belief in nature and transparency, the brand needed support to tell its story as it rapidly expanded into new markets. Partnering closely with the founder, we provided strategic and creative expertise to elevate Skin Sapiens to the next level.
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Brand proposition
Brand guidelines
Tone of voice strategy
Bespoke illustrations
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Copywriting
Brand story narrative
Content evolution
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Social media content strategy
In-store POS
Packaging
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Creation of a suite of brand imagery for use across all touchpoints, both on and offline.
Challenge
In a sector that’s rife with greenwashing, how can we share an authentic brand story with playful character and warmth?
We began by refining the brand’s proposition, Good by Nature, and using it as the foundation for a comprehensive refresh. From website design to social media, we infused the brand with bold new photography, dynamic content and a reimagined tone of voice.
The brand story was rewritten to emphasise its purpose and transparency, while thoughtful copy updates ensured consistency across every touchpoint. The result was a cohesive narrative that captured Skin Sapiens’ belief in better skincare for a better world.
Impact
The refreshed identity empowered Skin Sapiens to cut through the noise and secure partnerships with major retailers, including Selfridges, Feelunique.com, and Holland & Barrett.
Since its launch in January 2020, the brand has achieved double and triple-digit revenue growth year after year, in a market growing at just 6.6% annually. Skin Sapiens exceeded its three-year revenue target, generating £220,000 in sales within the first six months of its third year.
A winner of the DBA Design Effectiveness Awards, Skin Sapiens continues to lead the way in sustainable skincare innovation.
“The Future Collective are a wonderfully upbeat, kind and effective team. They took us onboard, helped refine our messaging, and left us with a brand identity that feels heaps closer to who we are. Most of all, they’re now part of the family.”
— James Jardella, Founder of Skin Sapiens