Vans - Humanising Retail
Vans are following a global retail expansion programme, opening new stores throughout Europe.
Our brief was to help their internal team to consider how they could humanise their retail experience and encourage a greater sense of interaction and local relevance.
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Retail design trend analysis
Global benchmarking
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Macro consumer trend analysis
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Hosting and facilitating a strategic / ideation workshop
Brief:
How can we humanise the Vans’ retail experience to encourage a greater sense of interaction and local relevance?
Our Strategic and Creative Directors hosted a virtual ideation workshop with the global retail design team from Vans.
Taking their plans for an upcoming store in Milan as a working example, we worked in close collaboration to ideate how Vans could meet this brief. Sharing a series of meaningful consumer insights and ‘what if’ scenarios to spark ideas and co-creation.
