DBA - AI on the design industry

Our Co-founder Kate and Paul from our sister company unfold:ai have been speaking with the DBA about the impact of AI on the design industry.

Recent research suggests a significant part of the workforce will be impacted by AI, as non-routine tasks (typically knowledge workers) can now have activities automated and augmented.

As much as 85% of all of these roles could be improved by up to 50% (World Economic Forum, 2023). Rapidly adopting AI is going to provide competitive edge within organisations, and allow for previously un-economic but valuable projects to now be achieved. The net end position is that a greater number of jobs, of better value, of greater productivity and improved satisfaction to do, will be created.

To sum it up, AI could handle the equivalent of two workdays per week in the near future. The real challenge lies in strategically delegating tasks to AI – those you either don’t want to perform or that AI excels at.

It’s likely founders and leaders in the design industry are currently really intrigued (and perhaps even a little concerned) about how AI will impact on design teams and agencies, and the design process as a whole.

Repeatedly AI has proven to be excellent at starting the ideation process, or helping people get ‘off the blank page’, but not for the whole creative activity. The key to maximising the potential of AI is in taking a ‘Human + AI’ approach; an augmentation process to generate AI powered super humans, if you like.