Retail Futures: What’s changing now and what comes next?
Over the past few years, we’ve seen the boundaries of retail stretch across channels, formats and expectations.
What once felt experimental is quickly becoming everyday.
Stores are evolving, commerce is becoming more fluid, and new technologies are starting to reshape how decisions are made behind the scenes.
With so much complexity, for retail leaders, the challenge is understanding what actually matters.
In our Retail Futures Briefing, we explored what’s changing now, and what it means for retail leaders navigating the next phase.
We asked big questions like ‘What happens when your customer is no longer a human?’ and ‘What if spaces could feel and respond like living organisms?’
It was an inspiring session, in which our co-founders Matt Parry and Kate Shepherd were joined by industry experts Kath Brameld and Lily Bradbury from Oracle NetSuite.
Drawing on our latest Retail Futures work, we shared a clear view of the forces reshaping retail - from the evolution of physical stores and the rise of social commerce, to the growing role of AI in how businesses sense and respond to change.
Alongside this, Oracle NetSuite offered practical perspectives on how these shifts translate into real-world systems, operations and infrastructure.
It was a grounded, forward-looking view of where retail’s future is headed, providing:
A clear view of the forces reshaping retail
Insight into the next generation of retail models
A practical perspective on intelligent retail operations
A framework for navigating the future of retail
In case you missed our conversation…
