What makes a good brand great?
With over 50 years combined in the design industry, Kate and Matt truly understand what makes a good brand great.
What elevates it from ordinary to extraordinary.
So, let’s take a look at what allows brands to cut through the noise of a crowded industry…
01. Start with why
Great brands lead with their purpose.
The reason why the brand came into existence is the single most compelling narrative that a brand of any size can share. And the more personal, honest and relatable this perspective can be, the better.
02. Story
Great brands have a story to tell.
Often what differentiates a brand the most is their story. Great stories appeal to our deepest emotions of hope, love, struggle, and determination. They draw you in and spark a genuine connection, naturally resonating with other like-minds and kindred spirits.
03. Simple
Great brands keep things simple.
They speak with clarity and communicate with ease. Every interaction with them feels intuitive and effortless, and it never feels like hard work. Proving that less, most definitely, is more.
04. Human
Great brands are all about people.
The most powerful brand communications often share the human story of the people connected with the brand, proving that personal accounts and individual perspectives deeply resonate with us all, because they feel authentic.
05. Soulful
Great brands stir our soul.
Rather than blinding us with science, or boring us with statistics and proof points, they make us feel something instead. They wear their hearts on their sleeves and their passion and love for what they do shines through.
If you’d like to know about our branding offer, or wider range of strategic and creative capabilities, contact lola@future-collective.co.uk
