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Luxury retail

Cultural choreography

Concept stores and flagships are no longer places to transact; they are the most powerful expressions of a brand’s identity. Three that get it right: Aesop in Beijing, Diptyque in Paris and Le Labo in Kyoto.

Cultural choreography

With the luxury retail landscape becoming increasingly competitive, concept stores and flagships have evolved beyond being mere spaces for transactions; now, they are the most powerful expressions of a brand’s identity.

Cultural choreography
01. Aesop, Beijing
02. Maison Diptyque, Paris
02. Maison Diptyque, Paris
03. Le Labo, Kyoto
03. Le Labo, Kyoto

This forms part of our wider report looking at the future of luxury retail, from a global perspective.

If you would like to receive a copy, get in touch kate@future-collective.co.uk.

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