There’s a quiet revolution unfolding in our neighbourhoods.
In the not so distant past, retail’s centre of gravity tilted toward scale, but as the dust settles from economic uncertainty, and shifting consumer habits, a new possibility comes into focus: localism as the new future of retail.
High streets once thought to be in decline are reawakening — not with more of the same, but with something slower and more intentional.
Our rekindled appreciation for community and localism has now become deeply embedded in our psyches. Local communities are becoming a much bigger part of people’s lives. Residents are seeking and enjoying local businesses and amenities much more. For many, it’s almost like a return to traditional ‘village values’.
Our high streets are a visible reminder of the changes that have been occurring in society and across the whole retail landscape. There is an urgent need for brands to reflect the demands of the community and play a vital role in regenerating local neighbourhoods. Rethinking format and location strategies and experimenting with new concepts that are more embedded in fundamental public services.
Huge opportunities lie in these local retail hubs, and perhaps, retailers need to shift their focus. Brands that lower their gaze to their locality will flourish: the future of global retail is local.
Here are our thoughts on how localism is being embraced around us…