Brand Book
A brand book that reveals the scale of Holland & Barrett’s ambition to partners, suppliers and start-ups.
Holland & Barrett is transforming, from a trusted retailer to a holistic health and wellbeing platform with global ambitions. Tasked with revealing this bold new vision, we were asked to create a brand book that could inspire and engage partners, suppliers and start-ups, showcasing the innovation happening behind the scenes.
How do you reframe perceptions of a heritage brand, encouraging audiences to see it in a fresh, forward-thinking light?
Our brief was to create a brand book designed to reveal the scale of ambition and innovation going on behind closed doors, and to articulate this progressive future vision to new partners, suppliers and start-ups.
We crafted a brand book designed to captivate and inspire, blending evocative visual storytelling with a compelling narrative. This carefully balanced approach highlighted Holland & Barrett’s differentiation, innovation and ambitious growth plans, positioning the brand as a trailblazer in the health and wellbeing space.
The result was a distinctive and impactful representation of Holland & Barrett’s future, redefining its role in the lives of customers and collaborators alike.