Brand Creation
A brand built from a blank page for a sustainable clothing start-up turning profit into purpose with RISE Futures.
Re_Threads is a new sustainable clothing brand on a mission to turn profit into purpose, partnering with the charity RISE Futures to provide opportunities for children in care.
How can we share a story of brand purpose with real authenticity and warmth?
Our relationship with Re_Threads was established at the very beginning of its start-up journey — the ideation and formation stage of the business.
We worked collaboratively to ideate, create and develop every aspect of the brand: from name generation and brand proposition to the identity, guidelines and communications, as well as the sourcing and go-to-market strategy.
With a visual style akin to a journal or scrapbook, we created a website and brand film designed to reveal personal stories of regeneration, circularity, collaboration and giving back to the local community.
Re_Threads launched with a name, an identity and a story of its own — a brand whose purpose is threaded through everything it makes.
Honest, transparent and willing to challenge the status quo. The whole team has poured their hearts and souls into our brand.