Brand Development
A refreshed proposition, Good by Nature, and a brand world that carried a sustainable skincare start-up into Selfridges and Holland & Barrett.
Skin Sapiens is a sustainable, vegan skincare brand on a mission to reshape the beauty industry with products that are better for people and the planet. Rooted in a belief in nature and transparency, the brand needed support to tell its story as it rapidly expanded into new markets. Partnering closely with the founder, we provided strategic and creative expertise to elevate Skin Sapiens to the next level.
In a sector rife with greenwashing, how can we share an authentic brand story with playful character and warmth?
Working in close collaboration, we supported Skin Sapiens from a strategic and creative perspective as it expanded — refreshing the website and social content around a new brand proposition and photography, refining the copy throughout and writing the brand story.
We began by refining the brand’s proposition, Good by Nature, and using it as the foundation for a comprehensive refresh. From website design to social media, we infused the brand with bold new photography, dynamic content and a reimagined tone of voice.
The brand story was rewritten to emphasise purpose and transparency, while thoughtful copy updates ensured consistency across every touchpoint. The result was a cohesive narrative that captured Skin Sapiens’ belief in better skincare for a better world.
The refreshed identity empowered Skin Sapiens to cut through the noise and secure partnerships with major retailers, including Selfridges, Feelunique and Holland & Barrett.
Since its launch in January 2020, the brand has achieved double- and triple-digit revenue growth year after year, in a market growing at just 6.6% annually. Skin Sapiens exceeded its three-year revenue target, generating £220,000 in sales within the first six months of its third year — and won a DBA Design Effectiveness Award.
They left us with a brand identity that feels heaps closer to who we really are. Most of all, they’re now part of the family.