Foodservice Innovation
Arla’s ambition is to revolutionise the foodservice sector through a proactive and innovative approach. Staying ahead of emerging product, process and packaging trends with a strategic focus on the dynamic landscape of dairy and plant-based products.
Our challenge: How can we lead the way in driving positive change and setting new standards in the Foodservice industry?
Our brief was to provide an independent outlook on the future of the UK foodservice market and generate insights for QSR and FSR channels. Providing Arla with scalable, customer-focused innovations that could feed their 5-year innovation pipeline.
We began by deep diving into the key challenges and innovations emerging within the sector. Together with our client we identified areas for test and validation with key customers.
Blending primary qualitative and quantitative research, we arrived at a selection of test concepts and innovations to scale within the business.
With the objective of inspiring the next generation of Arla Pro opportunities, we also hosted two strategic ideation workshops in London, with a selection of industry professionals from organised chains and independents.
