Challenge: How can VNS reshape market perceptions, unify its diverse offerings, and establish itself as a trusted authority in a complex and competitive sector?

We worked closely with VNS to reframe their brand proposition, starting by engaging directly with clients and stakeholders to uncover key challenges and opportunities within the nuclear sector. 

These insights formed the foundation of a refreshed, customer-centric strategy. By identifying the core values of safety, expertise, and collaboration, we crafted a unified brand proposition that resonated deeply with both internal and external audiences.

Building on this, we developed a strategic visual identity that worked within Veolia’s global brand guidelines while presenting a distinct and authoritative voice for VNS. The refreshed design approach emphasised clarity and accessibility, enabling the brand to connect more effectively with its target audiences and stand out in a demanding sector.

Impact: The new brand positioning has strengthened VNS’s market presence, presenting a unified and compelling identity that reflects its leadership in the industry. With a clear and customer-first approach, VNS is now better equipped to address client needs, navigate industry challenges, and position itself for future growth.