Elevating the Standard of Indoor Air Quality

Butterfly, a pioneering Indoor Air Quality (IAQ) monitoring system, represents a breakthrough in how we perceive and manage the air we breathe. Developed over four years at Imperial College London, this patented technology combines sustainability, precision and usability to redefine industry expectations. Indoor air quality is often overlooked, yet its impact on health and wellbeing is profound. 

Our challenge was to explore how to communicate Butterfly’s innovative capabilities while highlighting the urgency of its mission? 

With ambitions to expand globally, Butterfly aims to capture the hearts and minds of residential and commercial audiences while exploring new opportunities in transportation.

The goal was to create a narrative that not only informs but inspires - connecting with architects, developers, business leaders and institutions like schools and hospitals.

At the heart of this project was the need to distill a complex, science-driven story into a simple yet compelling message.

We began by crafting a brand manifesto that captured Butterfly’s essence: a blend of human-centred innovation and cutting-edge technology, underpinned by a commitment to sustainability and wellbeing.

To bring this vision to life, we created an elegant and optimistic brand film. Celebrating British design and innovation, the film conveys Butterfly’s transformative potential while inspiring curiosity and engagement. Designed to resonate with a wide audience, it serves as the gateway to a deeper exploration of the product’s capabilities and purpose.

Butterfly’s brand film acts as a rallying point for those who care about air quality and its impact on human health. By uniting a community of architects, specifiers and industry leaders, it builds momentum for a shared mission: to redefine indoor environments for the better.

Butterfly is more than a product; it’s a call to action - a bold step towards healthier, more sustainable living and working spaces for all.

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