Challenge

How can Élan inspire people to redefine their relationship with themselves while transforming the perception of aesthetic clinics, creating narratives that celebrate individuality and authenticity?

We began by shifting the focus from traditional beauty ideals to a narrative rooted in self-expression, confidence and joy. This led to the creation of Élan’s universal and inclusive brand proposition: What Shapes You, Makes You. This philosophy celebrates the transformative power of self-care while championing the beauty of unapologetically being yourself.

To bring this vision to life we developed a bespoke brand film and a photographic style that embraces real people and the beauty of real skin.

We distilled our strategic thinking and creative execution into a Brand Book, a definitive guide that now informs every aspect of Élan’s communications, ensuring clarity and cohesion across all touchpoints.

We then applied our creative vision to the design of a new website, brand literature and social media assets. Conveying their distinctive proposition in a consistent and emotive way, across typography, tone of voice and photographic art direction.

Collaborating closely with Élan’s team, we co-created the design vision for their flagship London clinic, crafting a space that embodies calm and restoration. The concept integrates state-of-the-art technology with an atmosphere that promotes self-care and wellbeing.

Impact

Élan Laser Clinics now stands as a leader in the aesthetics industry, inspiring confidence and individuality through a bold redefinition of beauty narratives. With a flagship store that offers more than treatments—a transformative experience—they are poised to grow with authenticity, setting a powerful new standard in the industry.