HydraFacial
– Busting the Beauty Myths
HydraFacial is one of the world’s leading skincare treatment brands on a mission to help customers live confidently by improving their skin health.
The brand is growing rapidly in a number of markets across the globe and making a transition from B2B-led communications towards a B2C audience.
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Focus Groups
In-depth Interviews
Surveys
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Macro Trend Analysis
Global Beauty Retailing Trends
Challenge
How can we gain a deep understanding of the HydraFacial target end-consumer audience and uncover opportunities to own the strengths and amplify the truths of the brand?
Blending a mix of primary research methodologies, we conducted a series of focus groups, in-depth interviews and surveys across four key regions within EMEA, including UK, Germany, France and Spain.
By recording over 1,100 minutes of conversations, across 3 time zones and interviewing people of all ages, ethnicities and gender, we built a rich and hugely insightful picture of their target consumer.
Busting many of the myths and assumptions within the sector, we uncovered how they shop for skincare along with the factors and reference points that influence their decision. We also explored the perceptions and associations people have about the HydraFacial brand, identifying the potential barriers and areas of opportunity.
Our research concluded with a strategic summary, filled with actionable insights and strategic direction.
