Interface
– Design Studio Proposition
The global flooring giant Interface is committed to running its business in a way that creates a climate fit for life. Its mission is to overcome the biggest challenge facing humanity and reverse global warming, to restore the planet and leave a positive impact.
Their ambition is to become the go-to thought leader in design thinking and innovation, engaging with their target audiences in compelling and creative ways.
-
Ideation workshop
Brand proposition
Tone of voice strategy
-
Website design
Copywriting
Content creation
Blog posts
Trend reports
-
Copywriting
Design layout
-
Societal and cultural trend forecasting
Design and colour trend forecasting
Global innovation tracking
We defined the brand proposition for the Interface Design Studio, developing a positioning strategy that effectively introduces, elevates and differentiates the offer and clearly communicates the core design philosophy.
We then applied our strategic thinking to the Interface website, designing a visual concept for the Design Studio that shines a light on product stories and prompts conversations about the people behind the designs, why they are designing them and the ways they can be applied.
From a broader perspective, we regularly collaborate with the Interface product design team to identify key design trends. We articulate our thinking through the creation of content for brochures, webinars and sales tools, along with internal presentations for the global sales team. We also adapt this content to create blog posts, shared on their website.
We travel to many of the global design and trade fairs, including Stockholm Furniture Fair, compiling our interpretation of the key trends in colours, materials, patterns, finishes and form language.
