Hydrafacial
– Brand Proposition
HydraFacial offers a revolutionary skincare treatment that delivers immediate, visible results. Helping customers live confidently by improving their skin health.
With a global presence and surging sales, their focus has historically been on B2B audiences. Now, HydraFacial is ready to make waves in the consumer market across EMEA, and we were tasked with crafting a marketing communications strategy to tell their story.
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Strategic definition
Contextual analysis
Global benchmarking
Primary consumer research
Marketing comms strategy
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Brand proposition
Tone of voice strategy
Brand imagery art direction
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Social media campaign strategy
Digital content creation
Press advertising
OOH advertising
Challenge
In a saturated skincare market, how can HydraFacial cut through the noise to captivate and inspire a new audience of beauty-savvy consumers?
We began by defining HydraFacial’s strategic brand proposition - laying the groundwork for a cohesive and compelling marketing narrative.
Our creative team developed the concept of ‘Glowgetters,’ a celebration of individuals who prioritise radiant, healthy skin and a confident glow. This idea shaped the campaign, encompassing press and OOH advertisements and a suite of dynamic social media content.
By bridging HydraFacial’s clinical expertise with consumer aspirations, we helped the brand transition seamlessly into the B2C space - empowering them to illuminate their story to a whole new audience.
