Re_Threads
– Turning Profit into Purpose
Re_Threads is a new sustainable clothing brand that is on a mission to turn profit into purpose by creating workwear that in turn, creates opportunities for others.
The Future Collective’s relationship with Re_Threads was established at the very beginning of their start-up journey, the ideation and formation stage of their business.
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Brand proposition
Brand identity and naming
Brand guidelines
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UX and UI design
Copywriting
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Brand photography
Product photography
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Brand film creation
Product videography
We worked collaboratively to ideate, create and develop every aspect of the brand: from name generation and brand proposition, to the identity, guidelines and communications. as well as the sourcing and go-to-market strategy.
With a visual style akin to a journal or scrapbook, we created a website and brand film designed to focus on revealing personal stories of regeneration, circularity, collaboration and giving back to the local community.
“The Future Collective has been a shining light as we seek to find our path. Honest, transparent and willing to challenge the status quo. The whole team has poured their hearts and souls into our brand and we couldn’t be more proud to have their personalities threaded through our brand.”
— Matt Roche, Co-founder of Rethreads