Re_Threads
– Turning Profit into Purpose
Re_Threads is a new sustainable clothing brand that is on a mission to turn profit into purpose by creating workwear that in turn, creates opportunities for others.
They came to us at the inception of their journey - a blank canvas bursting with possibility. From day one, we partnered closely to bring their vision to life, crafting a brand that would not only stand out but stand for something.
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Brand proposition
Brand identity and naming
Brand guidelines
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UX and UI design
Copywriting
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Brand photography
Product photography
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Brand film creation
Product videography
Our collaboration began with strategic foundations: name generation, brand proposition and tone of voice. From there, we built a holistic identity, weaving purpose into every touchpoint - from visual design and brand guidelines to communications and go-to-market strategies.
The result? A brand identity as thoughtful and sustainable as their mission. Inspired by the raw, unfiltered honesty of a scrapbook, we developed a visual style that captures the beauty of regeneration and the power of human stories.
The website and accompanying brand film bring these stories to life - narratives of circularity, collaboration and community that sit at the heart of Re_Threads. Together with their partner charity, RISE Futures, Re_Threads is redefining what it means to turn profit into purpose.
A brand with heart, designed to create lasting impact.
“The Future Collective has been a shining light as we seek to find our path. Honest, transparent and willing to challenge the status quo. The whole team has poured their hearts and souls into our brand and we couldn’t be more proud to have their personalities threaded through our brand.”
— Matt Roche, Co-founder of Rethreads