REFRAMING LUXURY

As traditional definitions of luxury are being reframed, our briefing explores the newly emerging trends that are reshaping the sector. Our in-depth and visually rich futures report is over 120 pages and filled with actionable insights, thought-provoking ideas and inspiration, along with a summary of the core emerging themes and ideas:

New Mindsets : Understanding how global luxury consumers see the world through a new lens.

New Markets : Exploring the emerging powers of global influence, from China, to India and Saudi Arabia.

New Codes of Luxury : Unpacking the framework to building value and credibility and creating desirability in the new luxury landscape.

New Rules of Engagement : Taking a deep dive into the new strategies and concepts defining a new era of luxury brand communications, activations, retailing, and beyond.