Capita – Smart Retailing

Capita, a leader in consulting and digital services, delivers transformative solutions that connect businesses with customers. Seeking to establish a credible voice in the retail sector, Capita approached The Future Collective to relaunch their brand proposition and position themselves as authentic thought leaders in a competitive market.

 
 
  • Brand proposition

    Brand messaging house

  • Future retail trend report

  • Capita brand experience film

    Capita future retail film

  • Co-hosting the Smart Retailing Forum with Capita

 

Challenge

How can we create a clear and credible brand voice in the retail industry and become an authentic thought leader?

We began by writing a bespoke Future of Retail report designed to spark imagination and provide a fresh perspective on the sector’s evolution. Packed with meaningful insights and actionable ‘what if?’ scenarios, the report positioned Capita as a trusted authority in retail transformation.

To amplify the report’s impact, we created a short film that distilled its key insights into a visually engaging narrative, bringing Capita’s vision for the future of retail to life.

Finally, we partnered with Capita to co-host a live Smart Retailing Forum. This event brought together thought leaders from retail, consultancy and academia to share their expertise, fostering a dynamic exchange of ideas and solidifying Capita’s role as a forward-thinking innovator.

Impact

Through these initiatives, Capita has redefined its brand voice in the retail sector - capturing attention, inspiring debate and setting a new standard for leadership in the industry’s future.

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