Howdens
– Designing Homes for the Future
Howdens is more than a national kitchen manufacturer - it’s a brand rooted in community, built on relationships with tradespeople, customers, local charities, suppliers and depot teams across the UK.
Challenge
How can we future-proof product innovation to stay ahead of evolving lifestyles and ever-changing needs?
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Global innovation tracking
Colour prediction
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Macro trend analysis
Ideation workshops
NPD strategy
Strategic consultancy
Bespoke Trend Analysis
Every year, we deliver an annual trend forecast - a forward-looking analysis of the key shifts set to influence interior design over the next 12–18 months. From the layout of our homes to the design of kitchens and flooring, we translate these insights into actionable strategies that keep Howdens at the forefront of design innovation.
Our thinking is anchored in a deep understanding of macro trends shaping the long-term trajectory of how we live, as well as the micro trends in colour, texture and materials that define seasonal interiors. It’s this blend of strategic foresight and creative expertise that ensures Howdens continues to craft products that feel as relevant tomorrow as they do today.
