Oxford Cannabinoid Technologies (OCT)
– Pioneering the Future of Pain Management
Oxford Cannabinoid Technologies (OCT) is at the forefront of pharmaceutical innovation, developing next-generation cannabinoid-based prescription medicines for the multi-billion-dollar pain market. With a mission to lead the global development of licensed drugs targeting the endocannabinoid system, OCT is dedicated to creating safe, effective solutions for chronic pain and other serious illnesses.
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Brand proposition
Tone of voice strategy
Creative strategy
Brand identity
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Communications strategy
Brand literature
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Navigation
UX and UI design
Challenge
How can we craft a unique brand image that distinguishes itself in the market and reflects the brand's dedication to scientific exploration, intellectual precision and the pursuit of truth?
We began by establishing a strategic framework to anchor OCT’s brand proposition, guiding the development of a unique and authoritative identity. From there, we created a cohesive brand language and creative strategy that positioned OCT as a leader in its field.
Our work included the creation of an engaging Annual Report and a bold, modern website - both designed to embody OCT’s innovative spirit and scientific excellence. The new brand assets seamlessly integrated the refined visual identity and messaging, delivering a confident, forward-looking aesthetic.
Impact
The refreshed identity positions OCT as a trailblazer in cannabinoid medicine, empowering the brand to stand out in a competitive market and inspire trust among investors, partners and stakeholders.
