Our expertise

We find clarity within complexity

How we help brands evolve with credibility.

We see brand strategy, identity and authority as a connected system. Strategy defines intent. Identity expresses it. Authority is earned through insight, perspective and consistency over time. Our work connects all three, helping organisations build brands that are not only distinctive, but trusted and influential.

Strategy

We work collaboratively to define your organisation’s intention…

Defining intent.

  • Brand Strategy

  • Retail Strategy

  • Product Innovation Strategy

  • AI Implementation Strategy

Branding

How strategy is made visible and coherent across brand, product and experience.

Whether we are starting with a blank page and creating a new brand, or evolving an established name, we help brands to define, develop and articulate their story. Crafting brand identities and propositions that are simple, soulful and timeless.

  • Brand Identity

  • Brand Storytelling

  • Brand Book & Guidelines

  • Brand Expression

Futures

Building Authority

How insight, perspective and thought leadership shape how the market sees and values the brand.

  • Futures Reports

  • Futures Workshops

  • Futures Masterclasses

  • Futures Forums

Featured collaborations

  • We can truly say the last few months have been a whirlwind of first class thinking, evidence-based planning and high quality implementation. Put another way, Strategy, Executed! Thanks to everyone at TFC for the unwavering energy, drive and can-do mentality. Wonderful work in my opinion.

    Nimble Gravity

  • Working with The Future Collective has been an absolute pleasure. From initial brief to the close of the project it has been an extremely positive experience with superb creative and project management throughout. The Future Collective has added value at every stage of the journey and a massive thank you to the whole team. You've been fantastic.

    Valerie Bielstein, Communications Director, Veolia

  • The Future Collective are a wonderfully upbeat, kind and effective team. They took us onboard, helped refine our messaging, and left us with a brand identity that feels heaps closer to who we really are. Most of all, they’re now part of the family.

    James Jardella, Founder, Skin Sapiens

  • The Future Collective has been shining light as we seek to find our path. Honest, transparent and willing to challenge the status quo. The whole team has poured their hearts and souls into our brand and we couldn't be more proud to have their personalities threaded through our brand

    Matt Roache, Co-Founder, Re_Threads

  • From the outset, TFC has been nothing short of outstanding. The clarity, delivery and presentation has been seamless. Offering invaluable insight and direction into aspects of our project that we would not have otherwise considered. An absolute asset to any business, and generally one of the most wonderful collective of humans I have had the pleasure to work with

    Liz McGreevy, Co-Founder, Re_Threads

  • Quite simply, The Future Collective are the best there is and it's a privilege to work with people with so much integrity and experience. We collaborated on the Design for Better webinar that we co-hosted. Matt and Kate were fantastic to work with. Whilst we were working to tight timescales with a lot to organise, it was easy, highly productive, professional and above all fun. I can't wait to continue collaborating and being inspired by the work you do!

    Sam Richardson, Twilio

  • Thank you for all your patience, persistence and hard work. I truly appreciate all that you have done to complete this amazing brochure. This will become the foundation for the transition of our company to the next generation. It's been a pleasure working with you all.

    Krysten Williams, Marketing Director, Heidelberg

  • The Future Collective have been invaluable in supporting Henley Business School to establish a reputation within the marketplace as an organisation that deeply understands future workforce trends and the challenges that its clients face in future-proofing their organisations. Kate, Matt and the team at The Future Collective have unlocked deep subject-matter expertise within Henley and transformed that into a series of commercially-digestible and actionable insights that have created a fantastic degree of interest within our target client groups and have added considerable insight and expertise of their own. Working with The Future Collective has been a transformational journey for Henley over the past 18 months, and one that we look forward to continuing into the future!

    Derek Moseley, Director of Sales & Marketing – Corporate Development, Henley Business School

Let’s talk.

  • If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.

    Matt Parry, Co-Founder
    matt@future-collective.co.uk
    +44(0)7891 269 454

    Kate Shepherd, Co-Founder
    kate@future-collective.co.uk
    +44(0)7539 208 468

  • We are always keen to chat to like-minded souls who would like to become part of our Collective.

    Lola Alba

    lola@future-collective.co.uk

  • Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS

    /// Masterful.Awestruck.Obeyed

All rights reserved © 2026 The Future Collective

The Future Collective Privacy Policy