PRODUCT & SERVICE INNOVATION
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
OUR APPROACH
We help our clients to cut through the noise and remain assured amidst the breathtaking pace of change. Understanding how their audiences mindsets and motivations are evolving, and aware of the developments in technologies and innovation.
Our team of planners, researchers and strategists help to guide and advise our clients, uncovering and harnessing the key shifts and transitions that will impact their businesses in the future. Hosting workshops and briefings and asking ‘what if…?’ and ‘so what…?’ to develop category-leading concepts.
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BriefHow can we future-proof our product innovation strategy to ensure relevance with people as their lifestyles and needs continue to evolve at pace?
Our annual design trend forecast for Howdens, one of the largest kitchen manufacturers in the UK, explores the key consumer and design trends and transitions likely to influence the design of our interiors in the next 12-18 months.
Read our case study.
PRODUCT INNOVATION STRATEGY
Sparking category-leading innovation through the creation of bespoke innovation reports that identify opportunities and gaps in the market.
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Brief
How can we inspire the next generation of Marshalls new product design innovation and future-proof strategic and creative thinking?
As a trusted strategic partner our team are working in close collaboration with Marshalls, the UK’s leading hard landscaping, building and roofing products supplier, inspiring and influencing their new product development pipeline in the short, medium and long-term.
Read our case study.
FUTUREBACK WORKSHOPS
We’ve developed and refined an approach to our future-focused workshops that truly enables our clients to step out of the here-and-now and allow their minds to imagine what lies 5-10 years ahead.
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BriefLooking 5-10 years ahead, how can we think beyond our present challenges and bring back the magic of travel?
As the name suggests, our FutureBack Workshops help clients to put aside their immediate, short-term concerns and to put strategy into practice for tomorrow’s possibilities.
Working in close collaboration with our clients at Capita, we developed a bespoke workshop designed to visualise the future customer and colleague experience.
Together, we developed a bold, brave vision and a strategic roadmap of initiatives and opportunities.
Read our case study.
CX FUTURES REPORTS
Our futures reports are designed to share stories of consumer change and CX transitions in a visually rich and highly engaging way that inspires action. We’ve delved into a number of different subjects, across a wide range of sectors; from food to fashion, utilities to banking, retail to workplace design.
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BriefHow can we position ourselves as thought-leaders and demonstrate radical empathy for consumers’ unmet needs in CX, across all of the 12 sectors we operate in?
We created a suite of 12 bespoke futures reports, focusing on ‘Pathways to CX Progress’ across all of their key sectors: from telco to travel, media to motor leasing and finance, charities to consumer electronics and retail to utilities.
Focusing on each of the sectors individually, we took a deep dive into the consumer mindsets, motivations and behaviours driving change; identifying their unmet needs and identifying the key opportunities for the future.
Read our case study.
FutureBack Workshops
We’ve developed and refined an approach to our future-focused workshops that truly enables our clients to step out of the here-and-now and allow their minds to imagine what lies 5-10 years ahead. We encourage playful interaction and co-creative ideation through our digital tools and techniques. Together, we develop a bolder, braver vision and a strategic roadmap of initiatives and opportunities.
Product Innovation Strategy
A strong product innovation strategy identifies unmet consumer needs, tailored to a specific market sector, with the intention of defining opportunities and gaps in the market and generating ideas for future innovation strategy. Connecting this with the overall business strategy enables a coherent vision for the business as a whole, which can drive long-term innovation.
Futures Briefings
We regularly host bespoke futures briefings for our clients, designed to be thought-provoking and to spark conversations about future strategy. Our briefings are hosted either virtually or in-person, and each one is tailored to our clients specific brief.
Futures Reports
Forecasting requires a combination of market research and consumer data that can help identify future purchasing habits and customer preferences. By studying social, cultural, ethical and environmental shifts we can recognise how this will likely affect consumer behaviour and provide you with insight to your customer's unmet needs and inform your Innovation Strategy.
Global Innovation Tracking
Innovation in every sector is moving at a rapid pace. We create bespoke global innovation reports, tailored to a specific market sector, consumer group or product category, with the intention of identifying opportunities and gaps in the market and sparking ideas for future innovation strategy.
Future Vision & Scenario Planning
Long term forecasting (5-10 years) allows us to look at broader directional pointers that indicate the way society is changing. We can create comprehensive visions for a specific market sector, visitor attraction or store format that are designed to inspire game-changing conceptual thinking.
Further Services
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Consumer Insights
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.
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Branding
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
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Brand Communications
Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
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Brand Experiences
Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
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AI Augmentation
We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed