BRANDING
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
OUR APPROACH
The most distinctive brands in the world tell a very simple and singular story. They’re guided by a founding philosophy that is deeply embedded at the very core of their business. And they share their vision with character and imagination in ways that speak to our own personal values and beliefs.
We help brands to define, develop and articulate their story, creating identities and propositions that are captivating, clear and easily understood.
Whether we are starting with a blank page and creating a new brand, or evolving an established name, our approach remains centred on co-creation and collaboration. Bringing together strategists, designers and wordsmiths and involving key stakeholders in the development of the concept, to ensure everyone shares the same vision.
BRAND IDENTITY
Crafting a unique brand identity that distinguishes itself in the market and effectively conveys its overarching proposition.
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Brief
How can we create an identity that mirrors the brand's dedication to scientific exploration, intellectual precision, and the pursuit of truth?
We designed a new brand identity that inspires curiosity, wonder, and respect for the power of knowledge. Through the strategic application of vibrant colours, distinctive shapes, and considered typography, we embodied the values of excellence and advancement that define the OCT brand.
Read our case study.
BRAND PROPOSITION
Clarifying the purpose and passion of your brand in a way that will become the ‘North Star’ for everyone involved.
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Brief
How can we communicate the Interface design philosophy and capabilities to a global audience of designers and specifiers?
We began by repositioning the Interface Design Studio, developing a positioning strategy that effectively introduces, elevates and differentiates the offer and clearly communicates the core design philosophy.
We then applied our strategic thinking to the Interface website, designing a visual concept for the Design Studio that shines a light on product stories and prompts conversations about the people behind the designs, why they are designing them and the ways they can be applied.
Read our case study.
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Brief
As HydraFacial transitions from a B2B audience towards B2C, how can we capture the attention and imagination of consumers in a crowded skincare market?
Originally founded in the US, HydraFacial offers a skincare treatment that delivers immediate, tangible results. With a truly global reach and sky-rocketing sales, until now their brand communications have been targeted at B2B audiences. They‘re on a mission to share their brand story with consumers across EMEA and our brief was to develop their marketing communications strategy.
We began by developing a strategic brand proposition which formed the foundation of our marketing communications strategy. Our creative team then devised a campaign concept designed to help HydraFacial build brand awareness and tell its story about the key benefits of the treatment.
Read our case study.
BRAND CREATION
Starting with a blank page and beginning with a name, creating a brand identity and all that surrounds it.
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Brief
How can we create a name and identity that fosters a sense of belonging and localisation to the Maltese roots and heritage of the brand?
The origins of the name Bluerock are closely connected with the Maltese island, as the Blue Rock is the national bird and a symbol of freedom. It is also suggestive of the beautiful, sun-drenched rock in the middle of the azure Mediterranean.
With these origins as our creative inspiration, we developed a brand name, identity and proposition that could be applied to all brand touchpoints, including the website, film and corporate literature. To capture that vision in a consistent way we also created a comprehensive set of brand guidelines.
Read our case study.
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Brief
How can we share a story of brand purpose with genuine authenticity and warmth?
Re_Threads is a new sustainable clothing brand that is on a mission to turn profit into purpose by partnering with a charity called RISE Futures to provide opportunities for children in care.
We worked collaboratively to ideate, create and develop every aspect of the brand: from name generation and brand proposition, to the identity, guidelines and communications.
Read our case study.
BRAND GUIDELINES
Creating brand toolkits and brand books that articulates all of our creative and strategic thinking and becomes a constant reference point for our clients.
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Brief
How can we inspire people to redefine the relationship they have with themselves and influence the face of skin and aesthetic clinics, changing the narratives for good?
Reframing the traditional narratives surrounding the subject of aesthetic beauty treatments, we developed a marketing communications strategy designed to tell stories of character, individuality, and confidence.
We distilled our strategic and creative direction into a brand book which has become their bible; defining and informing all of their brand communications to enable them to speak with one message and voice.
Read our case study.
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Brief
How can we shake off previous perceptions and encourage people to see a well-known brand that is steeped in heritage in a brand new light?
Holland & Barrett are currently evolving from a core retail proposition to a holistic health and wellbeing brand and platform. Our brief was to create a brand book designed to reveal the scale of ambition and innovation that is going on behind closed doors and to articulate this progressive future vision to new partners, suppliers and startups.
We combined beautifully emotive visual imagery with a carefully crafted narrative to tell the story of their innovation, differentiation, and global growth ambitions in a unique and highly distinctive way.
01 - Brand Immersion
Our creative process always begins by fully immersing ourselves in the vision of your brand. Understanding your ambition is key to setting the foundations for the project as a whole. We nurture a collaborative approach that will bring clarity to the project scope, and shared agreement of your brand’s aspirations.
02 - Strategic Definition
We formulate a brand strategy through a combination of consumer insights, contextual reviews and in-depth strategic workshops. Our strategic approach helps us to determine what will resonate with your target audiences and set a new and influential benchmark in your sector and beyond.
04 - Brand Naming
Our combined strategic and creative thinking allows us to create a meaningful name that embodies the essence of your brand and that will strengthen the narrative. It will be distinctive and reflect your brand’s personality and tone of voice that will resonate with your identified target audiences.
05 - Brand Identity
We encapsulate our strategic thinking and our skilled craftsmanship to develop an iconic brand identity. A visual identity system is then designed through colour, typography, graphics and imagery direction that become invaluable guides for all future brand communications.
03 - Brand Proposition
We develop a unique brand positioning strategy that effectively introduces, identifies and clearly communicates your brand’s core values and personality. Clarifying the purpose and passion of your brand in a way that will become the ‘North Star’ for everyone involved.
06 - Brand Communications Strategy
We will create a vision for your communications strategy that builds and strengthens a compelling brand narrative with clear messaging hierarchy. The brand’s business goals will be at the centre of the approach. We will consider the most effective way to deliver your brand’s core message to the key target audience using creative thinking and strategic expertise.
Further Services
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Consumer Insights
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.
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Brand Communications
Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
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Brand Experiences
Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
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Product & Service Innovation
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
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AI Augmentation
We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed