BRANDING
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
OUR APPROACH
The most distinctive brands in the world tell a very simple and singular story. They’re guided by a founding philosophy that is deeply embedded at the very core of their business. And they share their vision with character and imagination in ways that speak to our own personal values and beliefs.
We help brands to define, develop and articulate their story, creating identities and propositions that are captivating, clear and easily understood.
Whether we are starting with a blank page and creating a new brand, or evolving an established name, our approach remains centred on co-creation and collaboration. Bringing together strategists, designers and wordsmiths and involving key stakeholders in the development of the concept, to ensure everyone shares the same vision.
BRAND IDENTITY
Crafting a unique brand identity that distinguishes itself in the market and effectively conveys its overarching proposition.
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Challenge
How can OCT establish a distinctive presence in the competitive pharmaceutical market, reflecting the brand's dedication to scientific exploration, intellectual precision and the pursuit of truth?
Read our case study.
BRAND PROPOSITION
Clarifying the purpose and passion of your brand in a way that will become the ‘North Star’ for everyone involved.
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Challenge
How can we communicate the Interface design philosophy and capabilities to a global audience of designers and specifiers?
Read our case study.
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Challenge
As HydraFacial transitions from a B2B audience towards B2C, how can we capture the attention and imagination of consumers in a crowded skincare market?
Read our case study.
BRAND CREATION
Starting with a blank page and beginning with a name, creating a brand identity and all that surrounds it.
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Challenge
How can we craft a name and visual identity that embodies Malta’s unique heritage while positioning the brand as a modern and aspirational leader in retail?
Readour case study.
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Challenge
How do you craft a brand narrative that feels deeply authentic, effortlessly warm, and truly purposeful?
Read our case study.
BRAND GUIDELINES
Creating brand toolkits and brand books that articulates all of our creative and strategic thinking and becomes a constant reference point for our clients.
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Challenge
How can we inspire people to redefine the relationship they have with themselves and influence the face of skin and aesthetic clinics, changing the narratives for good?
Read our case study.
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Challenge
How can we shake off previous perceptions and encourage people to see a well-known brand that is steeped in heritage in a brand new light?
01 - Brand Immersion
Our creative process always begins by fully immersing ourselves in the vision of your brand. Understanding your ambition is key to setting the foundations for the project as a whole. We nurture a collaborative approach that will bring clarity to the project scope, and shared agreement of your brand’s aspirations.
02 - Strategic Definition
We formulate a brand strategy through a combination of consumer insights, contextual reviews and in-depth strategic workshops. Our strategic approach helps us to determine what will resonate with your target audiences and set a new and influential benchmark in your sector and beyond.
04 - Brand Naming
Our combined strategic and creative thinking allows us to create a meaningful name that embodies the essence of your brand and that will strengthen the narrative. It will be distinctive and reflect your brand’s personality and tone of voice that will resonate with your identified target audiences.
05 - Brand Identity
We encapsulate our strategic thinking and our skilled craftsmanship to develop an iconic brand identity. A visual identity system is then designed through colour, typography, graphics and imagery direction that become invaluable guides for all future brand communications.
03 - Brand Proposition
We develop a unique brand positioning strategy that effectively introduces, identifies and clearly communicates your brand’s core values and personality. Clarifying the purpose and passion of your brand in a way that will become the ‘North Star’ for everyone involved.
06 - Brand Communications Strategy
We will create a vision for your communications strategy that builds and strengthens a compelling brand narrative with clear messaging hierarchy. The brand’s business goals will be at the centre of the approach. We will consider the most effective way to deliver your brand’s core message to the key target audience using creative thinking and strategic expertise.
Further Services
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Consumer Insights
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.
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Brand Communications
Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
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Brand Experiences
Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
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Product & Service Innovation
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
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AI Augmentation
We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed