BRAND EXPERIENCES
Physical brand experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
OUR APPROACH
Blurring the boundaries between retail, hospitality, exhibition and event design, the very notion of designing brand experiences has transformed in recent years. Calling for a complex set of skills and knowledge that stretches far beyond three dimensional, interior design.
Our brand experience teams also include experts in consumer psychology and behaviour, service strategy and technological innovation.
Together, we help our clients to create category-leading innovation. From flagship formats that open up the brand universe in all its glory, to micro-sized and hyper-local formats designed to specifically tailor the experience to a certain element of the product or service offer, or meet a particular consumer need.
BRAND EXPERIENCE DESIGN
Drawing on our extensive retail design expertise, we create a vision for brand environments and experiences that people will want to return to, time and again.
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Brief
How can we create THE fashion emporium in Malta?
Working in close collaboration, we developed the strategic vision for a department store in Malta named Mavenry.
To inform and inspire our creative ideation, we curated a bespoke retail trend presentation and developed a series of consumer personas.
Our vision was to imagine a new retail experience like no other. Creating a store that is vast in choice and unrivalled anywhere on the island in terms of customer experience.
Within an environment that is purposefully and thoughtfully designed with sustainability at its core.
Read our case study.
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Brief
How can we change the narrative of the aesthetic beauty industry for good?
With their sights set on rapid expansion in the UK and across key territories in Europe, Élan Laser Clinics partnered with The Future Collective to fuel their ambitious vision to set a new benchmark in the industry.
Offering so much more than just a skin clinic, Élan places an emphasis on being inclusive, accessible and delivering hyper-personalisation in a luxurious environment, with exceptional service.
We worked closely with our client to co-create the design vision for Élan‘s flagship UK store in central London.
The concept for the store was to offer a calming and restorative experience that promotes self-care and wellbeing, while utilising the latest technology.
Read our case study.
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How can we create the ultimate beauty and wellness retail destination?
As one of the largest digital-first beauty retailers in the world, The Hut Group was keen to explore how to bring their unique brand and product portfolio to life within a physical retail environment. Having purchased one of the oldest and most iconic grade II listed buildings on Kings Street in Manchester, our brief was to develop a strategic and creative vision that would be groundbreaking in its thinking and drive awareness of the brand amongst new audiences.
We imagined a space named 'Hutscape' that would become 'a magnet for the curious'. morphing and evolving from day to night and week to week to deliver an immersive brand experience filled with a sense of serendipity and discovery. Blending health and beauty treatments and services with product displays and installations.
Read our case study.
BRAND EXPERIENCE STRATEGY & IDEATION
We regularly host co-creative and collaborative workshops to ideate a vision for brand experience design.
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Brief
How can we humanise the Vans’ retail experience to encourage a greater sense of interaction and local relevance?
Taking their plans for an upcoming store in Milan as a working example, our creative and strategic teams worked in close collaboration to ideate how Vans could meet this brief. Sharing a series of consumer meaningful and ‘what if’ scenarios with their global retail team during a live, virtual co-creation workshop.
View our case study here.
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Brief
How can we share the adidas brand story and heritage in more unique and groundbreaking ways?
Knowing that few brands have a richer brand story to tell, we created a bespoke presentation with their global brand and retail team. Creating a wealth of ideas and examples, designed to provoke debate and ideation.
View our case study here.
FUTURES REPORTS
Focusing on specific themes, we create bespoke Futures Reports that enable our clients to position themselves as thought-leaders in their sector.
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How can we create a clear and credible brand voice in the retail industry and become an authentic thought-leader?
Alongside the creation of a future retail trend report and live webinar, we created a short film designed to highlight some of the key insights in a highly visual and compelling way.
Watch our film and read our case study here.
FUTURES BRIEFINGS
We regularly host bespoke futures briefings, designed to be thought-provoking and to spark conversations about future brand experience strategies.
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BriefWhat are the key trends likely to disrupt the global luxury industry?
Luxury retailing is radically changing. As younger luxury consumers continue to rewrite the industry rulebook, and the reliance on technology is deepening in view of the Web3 era, the future of luxury retail must be hybrid, seamless and sustainable.
Following consumer research and careful trend analysis we hosted a virtual event, providing over 300 employees at Capri Holdings (Michael Kors, Jimmy Choo and Versace) with an insight into the future of luxury retail.
View case study here
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BriefWhat are the key trends likely to shape the future of the health and wellness industry?
With an estimated global worth of £7.2 trillion by 2025, the Global health and wellness industry is thriving, representing huge opportunities for brands and retailers. Our brief from Holland & Barrett was to share our perspective on the future of retailing with their entire retail and marketing team, in a live trend briefing designed to spark ideas and inspiration.
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On Thursday 14th September our co-founders hosted a live forum, sharing their perspective on the future of global luxury retailing.
Purchase our report here.
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BriefWhat are the key transitions and influences shaping the future of retailing, from a global perspective?
We are becoming globally renowned for our bi-annual Global Retail Futures Briefing, that we host live in March and September every year.
Drawing in a global audience, we broadcast live from our studio and share our perspective on the latest transitions in consumer buying behaviour and retail design best practice.
Watch our presentation here.
Read our report here.
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Brief
If the department store is to endure and thrive, then it must change. But how can retailers rise to this challenge?
The retail landscape is undergoing huge re-evaluation and change, with department stores in particular under increasing pressure and scrutiny.
In this webinar we explored the 6 key trends that are reshaping the role of the department store, from ‘Visionary Hosts’ to ‘Imaginative Curators’ and ‘Community Hubs’.
The event garnered international attention, with 1,000 people dialling in from around the world.
Watch our presentation.
Read our viewpoint.
Workplace Design
Our expectations of workplace experiences have transformed in recent years, igniting a whole host of new unmet needs and opportunities. We help our clients to translate these insights into the design of environments that help people to focus, ideate and co-create together.
Format and Location Strategy
We guide our clients to the ideal locations for their brand and identify the role each space has in their overall format strategy. We also enrich retail spaces with cultural programming, creative marketing activations, and hyper-local design strategies, aiming to increase footfall and foster sustained engagement.
Brand Experience Strategy and Design
We create highly engaging and deeply immersive brand experiences, carefully choreographing every touchpoint and considering sensorial and audio cues and tactical qualities. To further amplify the brand experience, we create brand communications, window displays, signage, wayfinding and navigation, along with in-store activations.
Augmented Brand Experience Innovation
Embracing the age of augmentation, we are pioneering the introduction of artifical intelligence and augmented reality to create world-leading brand experience innovation.
Customer Journey Mapping
We carefully map out the customer journey as a visual storyline of every engagement a customer has with your service, brand, or product to ensure their experience is carefully aligned to their wants, expectations and buying behaviour.
Store of the Future Vision
From defining the branch and beauty store of the future through to building a holistic vision for the future department store and shopping mall - we have a wide range of experience in the creation of ‘Future of…’ visions in brand experience design. Using long term forecasting (5-10 years) allows us to create comprehensive visions designed to inspire game-changing conceptual thinking.
Futures Briefings
We regularly host bespoke brand experience futures briefings for our clients, designed to be thought-provoking and to spark conversations about future strategy. Our briefings are hosted either virtually or in-person, and each one is tailored to our clients specific brief.
Bespoke Futures Reports
Focusing on specific themes, we create bespoke brand experience futures reports. Taking a deep dive into the subject and conveying our research and analysis in highly compelling editorial-style reports that enable our clients to position themselves as thought-leaders in their sector.
Brand Experience Trend Analysis
Brand experience trends, along with technology, are changing rapidly. Having a clear understanding of consumer purchasing habits and the retail landscape is key to keeping up with customer's expectations. Through retail safaris, global benchmarking and best practice research we ensure our clients have insight into the latest, emerging brand experience trends and competitor analysis to allow them to make the best decisions for their brand.
Further Services
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Consumer Insights
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored brand strategies that genuinely resonate with their audience.
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Branding
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
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Brand Communications
Exceptional brand stories and experiences have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
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Product & Service Innovation
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
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AI Augmentation
We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed