BRAND COMMUNICATIONS
Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
OUR APPROACH
Interaction with a brand can come in many different forms, in an array of different places - digitally and physically. A cohesive and consistent narrative is key in creating a successful brand, ensuring every touchpoint the customer experiences communicates the same brand values.
We help brands to share their own unique story with character, emotion and flair. By clearly defining our communications strategy and then applying our breadth and depth of experience in copywriting, filmmaking, photography, website and digital content creation.
ART DIRECTION & PHOTOGRAPHY
Creating bespoke brand photography that becomes one of the most distinctive elements of the brand personality.
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BriefIn a sector that is rife with greenwashing, how can we share an authentic brand story with playful character and warmth?
Our conceptual vision for the ‘Good by Nature’ repositioning was to tell the story of the skincare ingredients in a fresh, playful and characterful way.
We refreshed the website and social media content with our new brand proposition and photography. Refining the copy throughout and writing the brand story.
Read our case study.
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How can we share a story of brand purpose with genuine authenticity and warmth?
In preparation for their launch, we created bespoke brand photography, designed to present their first collection. Conveying a clear brand message of craft and purpose over profit, with human character and warmth.
Read our case study.
BRAND LITERATURE
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Brief
How do you transform corporate data and information into a captivating and engaging Annual Report. Injecting energy into a coherent narrative, all while prioritising clarity and user-friendliness?
Utilising OCT's wealth of data, we ensured the information was presented in manageable portions with the support of captivating visuals and graphics. We dissected the intricacies of medical cannabis and cannabinoids into easily digestible segments, allowing stakeholders to effortlessly explore the report at their preferred pace while maintaining a seamless document flow.
The report not only met compliance standards but also effectively showcased OCT's values, achievements, and ambitions in an informative and captivating way.
Read our case study.
FILMMAKING & EDITING
Bringing the brand narrative to life through the creation of brand films and digital media assets that capture the imagination of our audiences.
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BriefHow can we share a story of brand purpose with genuine authenticity and warmth?
Inspired by the brand proposition and manifesto that we developed, we created a brand film designed to focus on revealing personal stories of regeneration, circularity, collaboration and giving back to the local community.
Watch our film and read our case study here.
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Brief
How can we create a clear and credible brand voice in the retail industry and become an authentic thought-leader?
Alongside the creation of a future retail trend report and live webinar, we created a short film designed to highlight some of the key insights in a highly visual and compelling way.
Watch our film and read our case study here.
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Brief
How can we inspire people to redefine the relationship they have with themselves and influence the face of skin and aesthetic clinics, changing the narratives for good?
We developed a clear brand positioning strategy, including a brand messaging house, manifesto and brand positioning statement to effectively introduce, identify and communicate the core USPs and benefits.
Our creative team brought the brand story to life by scripting and developing a bespoke brand film and writing a comprehensive brand book.
We then applied our creative vision to the design of a new website, brand literature and social media assets. Conveying their distinctive proposition in a consistent and emotive way, across typography, tone of voice and photographic art direction.
Read our case study.
CREATIVE CAMPAIGNS
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BriefAs HydraFacial transitions from a B2B audience towards B2C, how can we capture the attention and imagination of consumers in a crowded skincare market?
Originally founded in the US, HydraFacial offers a skincare treatment that delivers immediate, tangible results. With a truly global reach and sky-rocketing sales, until now their brand communications have been targeted at B2B audiences. They‘re on a mission to share their brand story with consumers across EMEA and our brief was to develop their marketing communications strategy.
We began by developing a strategic brand proposition which formed the foundation of our marketing communications strategy. Our creative team then devised a campaign concept designed to help HydraFacial build brand awareness and tell its story about the key benefits of the treatment.
Read our case study.
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As the world emerged from the Spring 2020 lockdown and retail reawakened, a very different landscape began to unfold; it was time for retail to reset and let innovation and creativity lead the way.
Our thoughtful, yet energetic, film captures the unique spirit of the time and the need for collective action.
Watch our film.
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It‘s now. It‘s time. It‘s forever. Together, let‘s design our future.
As the world reeled in shock and trauma over the sudden onset of the global pandemic, we wanted to capture the emotive state of the nation in a short film. It’s a story of struggle and hope, celebrating the way that people, countries and organisations are coming together for the greater good.
Our powerful viral video gained global attention with over 1 million views, across 162 countries worldwide. It was recognised by The Clio Network, showcased as part of their Ads of the World™ COVID-19 Ads Collection, alongside work for brands including Google, NHS, United Nations, Nike and McDonalds.
Watch our film.
Media Strategy & Planning
In a busy marketing landscape, media strategy and planning, blended with powerful creative, is essential. Building a clear and compelling brand narrative and communicating the right message, at the right time, on the right channel will ensure customer engagement.
Creative Campaigns
We create tailored campaigns that are designed to evoke the brand essence and communicate the brand story and product details. With the use of traditional, digital and new media platforms we develop campaigns that truly inspire and engage.
Film & Photography
Imagery, animation and film can be one of the most emotive ways of bringing a brand to life. Ensuring the brand vision is at the heart of the narrative, we conceptualise, storyboard, manage shoots and produce exceptional post-production work.
Digital
We creatively support brand presence through the use of digital SEO, advertising, marketing and web design. With the use of the brand strategy and brand guidelines we ensure a cohesive visual aesthetic and consistent messaging throughout every touchpoint.
Packaging & Print
Nothing beats the tactile qualities of a physical product, but we understand that packaging needs to fulfil a wide range of functions as well as standing out on shelf and online. We are also highly mindful of the impact on the planet and select our materials and production processes with care.
Brand Literature
From company brochures and annual reports to digital social media and blog content, we create compelling brand literature that sparks interest and captures the personality of the brand.
Further Services
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Consumer Insights
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.
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Branding
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
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Brand Experiences
Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
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Product & Service Innovation
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
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AI Augmentation
We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed