CONSUMER INSIGHTS
A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences.
OUR APPROACH
Our approach to design is people first. Understanding their unmet needs and desires is always where we begin, because it’s our belief that designing with empathy, care and inclusion is all.
We adopt a range of different quantitative and qualitative tools and techniques to uncover and understand peoples’ mindsets, motivations and behaviours. Helping our clients to identify the opportunities and develop brand strategies that are highly relevant and commercially sound.
PRIMARY CONSUMER RESEARCH
Understanding your audience is the key to creating a brand that resonates, excites and inspires.
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BriefHow can we gain a deep understanding of the HydraFacial target end-consumer audience and uncover opportunities to own the strengths and amplify the truths of the HydraFacial brand?
Blending a mix of primary research methodologies, we conducted a series of focus groups, in-depth interviews and surveys across four key regions within EMEA, including UK, Germany, France and Spain. By recording over 1,100 minutes of conversations, across 3 time zones and interviewing people of all ages, ethnicities and gender, we built a rich and hugely insightful picture of their target consumer.
Busting many of the myths and assumptions within the sector, we uncovered how they shop for skincare, the factors and reference points that influence their decision. We also explored the perceptions and associations people have about the HydraFacial brand, identifying the potential barriers and areas of opportunity. Our research concluded with a strategic summary, filled with actionable insights and strategic direction.
Read our case study.
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BriefA new, innovative, online furniture commerce platform is underway. It will set a new benchmark in the industry by joining the dots between customer, designer and maker in a sustainable way that strengthens local economies.
The ambition was to underpin the revolutionary brand's offer by creating a robust go-to-market strategy within the online UK furniture and homeware sector, through strategic analysis, insights and primary data.
After conducting market research and defining customer typologies we held a mix of in-depth primary research interviews. Our research concluded with a strategic analysis summary, filled with valuable insights and actionable opportunities. Along with a quantitative research report with statistical data and key takeaways and a design philosophy guide detailing how the primary research can steer the brand forward.
Read our case study.
MACRO TREND ANALYSIS
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Brief
How can we future-proof our product innovation strategy to ensure relevance with people as their lifestyles and needs continue to evolve at pace?
Our strategic and creative thinking is grounded in an in-depth understanding of the macro trends that will influence our lifestyles and environments in the decades ahead, and the micro trends in colour and materials that will shape the design of home interiors in the coming seasons.
Read our case study.
Primary Consumer Research
Primary research offers incredibly useful insights to help shape your brand and focuses your communication strategy. We find qualitative research adds a very humanistic aspect to the data gathered and allows us a greater understanding of the motivations behind decisions that your consumers make.
Audience Insights & Profiling
We not only use demographics to gain insight into your consumers, but we delve deeper into lifestyles, attitudes, self-perceptions and interests. By identifying macro consumer trends and transitions we can seek out the fundamental truths about your consumers.
Customer Journey Mapping
We carefully map out the customer journey as a visual storyline, capturing every engagement a customer has with your service, brand, or product to ensure their experience is carefully aligned to their wants, expectations and buying behaviour. Helping us to understand and anticipate their needs and tailor a positive customer experience.
Further Services
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Branding
Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.
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Brand Communications
Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.
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Brand Experiences
Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.
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Product & Service Innovation
The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.
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People, Planet & Profit
We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.
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AI Augmentation
We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.
Ready to Design for Better? Let’s talk.
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If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.
Matt Parry, Co-Founder
matt@future-collective.co.uk
+44(0)7891 269 454
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We are always keen to chat to like-minded souls who would like to become part of our Collective.
Natalie Simmons
natalie@future-collective.co.uk
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Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS
/// Masterful.Awestruck.Obeyed