CONSUMER INSIGHTS

A strong brand is created through insightful strategy, rooted in consumer research and behavioural insights. We connect every part of our clients’ business, developing tailored strategies that genuinely resonate with their audiences. 

OUR APPROACH

Our approach to design is people first. Understanding their unmet needs and desires is always where we begin, because it’s our belief that designing with empathy, care and inclusion is all.

We adopt a range of different quantitative and qualitative tools and techniques to uncover and understand peoples’ mindsets, motivations and behaviours. Helping our clients to identify the opportunities and develop brand strategies that are highly relevant and commercially sound.

PRIMARY CONSUMER RESEARCH

Understanding your audience is the key to creating a brand that resonates, excites and inspires.


  • Challenge

    How can HydraFacial gain a deeper understanding of their target audience to amplify their brand truths and uncover untapped opportunities?

    Read our case study.


  • Challenge

    How do we establish a robust go-to-market strategy for an innovative furniture and homeware platform, ensuring it resonates with a diverse and evolving consumer base while positioning it for long-term success?

    Read our case study.

MACRO TREND ANALYSIS

  • Brief

    How can we future-proof our product innovation strategy to ensure relevance with people as their lifestyles and needs continue to evolve at pace?

    Read our case study.

Primary Consumer Research

Primary research offers incredibly useful insights to help shape your brand and focuses your communication strategy. We find qualitative research adds a very humanistic aspect to the data gathered and allows us a greater understanding of the motivations behind decisions that your consumers make.

Audience Insights & Profiling

We not only use demographics to gain insight into your consumers, but we delve deeper into lifestyles, attitudes, self-perceptions and interests. By identifying macro consumer trends and transitions we can seek out the fundamental truths about your consumers.

Customer Journey Mapping

We carefully map out the customer journey as a visual storyline, capturing every engagement a customer has with your service, brand, or product to ensure their experience is carefully aligned to their wants, expectations and buying behaviour. Helping us to understand and anticipate their needs and tailor a positive customer experience.

Further Services

  • OCT Branding on paper hanging against plain background

    Branding

    Brands are so much more than just a name, they encompass many dimensions that affect our emotions and our subconscious. We blend strategic design thinking with creative ingenuity to create authentic brands that balance brevity with brilliance.

    Learn more

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  • Skin Sapiens soap and charcoal on blue background

    Brand Communications

    Exceptional brand stories have the potential to transform perceptions. We carefully craft every brand interaction, bringing together our holistic design expertise to truly set your brand apart.

    Learn more

  • Black and white store sketch

    Brand Experiences

    Physical and tangible experiences remain the most emotive way of expressing brand character, in every dimension. Fostering and nurturing a sense of community and brand advocacy.

    Learn more

  • People walking on path between multi level water with smoke rising

    Product & Service Innovation

    The future belongs to brands that truly innovate. Separating fad and fiction from true innovation and disruption, we partner with our clients to enable them to strategically plan ahead with confidence.

    Learn more

  • Rock covered with moss and flowers with butterfly landing

    People, Planet & Profit

    We are committed to Design for Better because our world today demands more than just creative and innovative designs; it calls for responsible and sustainable solutions that are better for people, planet and profit.

    Learn more

  • Five coloured shades of thread running through bamboo canes

    AI Augmentation

    We've always believed in the transformative power of design and we've taken it a step further. By integrating AI into our design process, we're not just designing for today but anticipating the needs of tomorrow.

    Learn more

Ready to Design for Better? Let’s talk.

  • If you’re interested in finding out more, or you have a brief in mind, we would love to hear from you.

    Matt Parry, Co-Founder

    matt@future-collective.co.uk

    +44(0)7891 269 454

  • We are always keen to chat to like-minded souls who would like to become part of our Collective.

    Natalie Simmons

    natalie@future-collective.co.uk

  • Studio 14, Burrough Court, Melton Mowbray, Leicestershire, LE14 2QS

    /// Masterful.Awestruck.Obeyed